Verify that all technical requirements are in place before running any walkthrough or campaign setup with the client.
Confirm the following details with the client before each session. Document everything. These inputs drive the entire campaign setup.
Target Niche
The specific market or industry the client serves.
Ideal Customer Profile (ICP)
Detailed description of the exact type of person to target.
Offer and Pricing
What is being sold and at what price point. This affects message tone.
Weekly Call Goal
How many discovery or sales calls per week the client wants.
Revenue Goal
Monthly or quarterly revenue target. Drives volume decisions.