Growth System

Phase Identifier — What stage are we in this week?

Stage 1 & 2 — Pipeline Health (Inputs)

New Leads Imported

Target: 100–500

Daily Connection Requests

Target: 10–20+

Acceptance Rate

Target: ≥ 30%

Reply Rate

Target: ≥ 10%

Stage 3 & 4 — Conversion Health (Outputs)

Initial Messages Sent (10+ daily target?)

Manual Replies (100% inbound handled?)

Booking Links Sent

Calls Booked (confirmed)

No-Show Rate

Quality Control Checklist

0 / 4 confirmed

What is stopping progression? (e.g. Leads not accepting; ghosting after link sent)

What specific change will address the bottleneck? (e.g. Change Stage 06 opener; refresh FB group source)

Next Week Focus — Choose one priority

If the VA is consistently hitting Stage 2 numbers but Stage 3 calls are not materializing, the issue is almost always messaging tone or lead quality — not volume. Use the Script Playbook to sharpen manual replies before increasing imports.